Pretty Little Thing's Rebrand Is So Stupid (Luxury Plastic)

Is Pretty Little Thing's quiet luxury rebrand another fast fashion strategy gone wrong? Follow me on Twitch: https://www.twitch.tv/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop Patreon: https://www.patreon.com/fashionroadman Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca Join My Fashion Discord: https://discord.gg/vW6vMz2eHq Website: https://www.thefashionarchivemag.com/ Social Media: https://linktr.ee/fashionroadman Join this channel to get access to perks: https://www.youtube.com/channel/UCVmPyrwjL0wepDhmvgzlOcA/join Donate To The Channel: https://monzo.me/odunayomichaelojo ___________________ MORE INFO Fast-fashion brand PrettyLittleThing is making a lot of noise and not because of its sales. Last week, it announced a rebrand, which didn’t go over well with customers. The bright, colorful looks that helped popularize its aesthetic have been wiped from its Instagram and replaced with beige and brown dresses and the muted color of the moment, butter yellow. So what, exactly, is going on? What is PrettyLittleThing? PrettyLittleThing is a U.K.-based retailer known for clingy, colorful, and affordable clubwear and vacation pieces. Its website used to feature an extensive plus-size collection and regularly included women of color and curvy models. The brand has done a number of fashion shows, including a New York Fashion Week show with Naomi Campbell in 2023 and a Miami Swim Week show in 2022. What is the rebrand about? In early March, cu