GEORGES HOBEIKA | SPRING COUTURE 2025

This collection was conceived as a tribute to Marie Hobeika, Georges Hobeika's mother and Jad Hobeika's grandmother, who passed away in 2024. Marie was the heart and foundation of the House, infusing it with unwavering energy and wisdom passed through the generations. A constant presence, she gathered, nurtured, and supported her loved ones, surrounding her family with warmth and quiet strength. She was the one who taught Georges the art of sewing, fostering in him a deep love for craftsmanship, embroidery, and the pursuit of excellence—a legacy he has now shared with his son, Jad. Through this collection, father and son honor the woman who was the cornerstone of their family. The collection also pays homage to all those who have passed away in 2024 and throughout life, celebrating their enduring impact and the profound influence they continue to have on those they leave behind. It reflects how death represents a journey, a celebration of those whose exceptional legacy keeps them ever present in our lives. We opened the doors of our atelier in Lebanon in 1995, marking the beginning of a legacy we are proud to carry forward today. Each creation we produce reflects our values: elegance, strength, dignity, and a refined sensuality. Our designs stand for more than just garments; they imbue those who wear them with a powerful sense of grace. The House of Georges Hobeika stands as a testament to our commitment to timeless elegance and excellence, from conception to confection. We