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YSL DNA - Show Must Go On - Fashion Channel Chronicles
DescriptionYSL DNA - Show Must Go On - Fashion Channel Chronicles Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04 Visit our Shop: https://www.fashionchannel.shop Saint Laurent's resurgence may be traced back to an exquisite and deft rebranding effort that saw the label's name changed tMore
YSL DNA - Show Must Go On - Fashion Channel Chronicles
Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04
Visit our Shop: https://www.fashionchannel.shop
Saint Laurent's resurgence may be traced back to an exquisite and deft rebranding effort that saw the label's name changed to Saint Laurent Paris shortly after Slimane took charge.
The new name pays homage to the old, which used the same typeface and nomenclature when its namesake creator started his ready-to-wear brand in 1966 under the name Saint Laurent Rive Gauche.
It also takes use of its hometown, which is particularly relevant outside of conventional European markets.
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