Pandora paints L.A. pink!

Pandora took over the jewellery district in Downtown Los Angeles for an exclusive event to celebrate its brand relaunch and new Autumn 2019 collection. At Pandora, we’ve refreshed not only the way we look, but also our entire purpose. Our jewellery empowers women around the world to voice, share and celebrate their loves. Looking to inclusivity, diversity and self-expression, everyone should have the freedom to be and show who they are. Using the colour pink as a marker of our brand, we take it from pretty to powerful and use it to reflect all the facets of womanhood. We call it Pandora Pink. The daylong event unveiled our transformation as well as creative murals created specially for the event by a collective of female artists. Celebrating womanhood and artistic expression, and acting as a physical manifestation of our new brand purpose, an alley between 1239 South Grand Avenue and Hope Street was transformed into a street art mecca where the artists were given the freedom to interpret the things they love as works of art. The artworks are a gift to the city and can be viewed by the public for a period of time. Hear the artists’ thoughts behind their individual pieces here. https://go.pandora.net/BrandRelaunch