Once, Forever - Documentary​

Hair for a person, not on a person.​ This seemingly simple sentence encapsulates the spirit of Davines, an approach that marries technique with a sensibility to who the person is and what makes the hair happy. We aim to move beyond simply capturing photographs of hair and create images that convey the spirit and vision of the brand, where the wearer’s idea of the hair is as important as Davines itself. There are always two ways to look at things: a straight-on, frontal perspective that describes, and a lateral one that tells a story. One captures the shape of things; the other, their essence. This hair collection embraces both, exploring the ability to see beyond the obvious finding art in everyday life, the unexpected in the ordinary, and beauty ​where you least expect it—thinking not of today or the immediate future but only of creating images that can feel timeless ​and compelling. With this collection of photographs, we wanted to capture a moment that didn’t exist one second before or after the camera shutter closed, with their unrepeatable, unique sensations, glances, thoughts, (and hair looks). A ​true self, in that fleeting moment. Once, Forever. ​ Discover more about Davines Hair Identity: https://world.davines.com/blogs/blog/once-forever-collection?utm_source=youtube&utm_medium=referral&utm_campaign=lifestylecollection2026