TOKYOJIN Part 4: Ginza / Aoyama

The glitz, the glamour, it’s all a facade. Behind it all lies a deep history and legacy of craftsmanship and dedicated artisans. The Japanese have a different understanding of luxury. The ‘brand as badge’ mentality doesn’t hold much value. When it comes to luxury, it’s just as much about where it’s from, as who it’s for. A special production to celebrate the collaboration between Harvey Nichols and iconic Japanese store BEAMS, the TOKYOJIN stories are a five-part video series. Four short stories each feature distinct areas of Tokyo — Nakameguro and Daikanyama, Harajuku and Shibuya, Shinjuku and Yanaka, Ginza and Aoyama — and four distinct heroes. They all come together in the final story, portraying that collectively, they are Tokyo. Find out more at http://www.harveynichols.com/project-109/beams/