GENNY SPRING-SUMMER 2024 FASHION SHOW

Sara Cavazza Facchini celebrates 10 years in the role of creative director of Genny with a tribute to the fashion house’s total white luxury Shades of white. Infinite, reasoned, imperceptible, more visible. An exercise in style that embraces the entire new GENNY collection, Spring-Summer 2024. Sara Cavazza Facchini, creative director of GENNY, repositions the focus on the interpretation of luminosity in relation to the female body. White has always been her quintessential color. Her aesthetic practice finds a comfort zone in the dialogue with the optical neutrality of natural glow. In fact, the iconic choice of a total white horizon is the choice that Sara Cavazza Facchini has made since the dawn of her creative experience with GENNY. It is an important path that has now come to celebrate its first 10-year anniversary. The new GENNY collection is the representation of lightness, the most candid and soothing one. Sara Cavazza Facchini’s work focused on the materialization of an aura that accompanies the everyday life of a constantly brilliant woman. In this artistic context, the care in revealing the body assumes a pivotal role. It is not revealed, but emerges. It delicately emerges from the clothes, confronts light and its shading, through the hyper-selective and qualitative choice of fabrics. Silks, chiffons, georgettes, crumpled cottons, carded linens, are the tailoring fabrics that participate in the construction of the seductive fluidity of the collection that faces G