Gucci Eyeweb Sunglasses Collection Advertising Campaign

Gucci is pleased to announce the launch of Gucci Eyeweb, a new collection of sunglasses designed by Creative Director Frida Giannini with the digital generation in mind. For those avid social networkers, Giannini has created an innovative microsite, www.guccieyeweb.com, where visitors can "reflect and connect" their own creativity virally across the internet using the silhouettes of the new Gucci Eyeweb collection as their palette.