Jason Markk Believes Your Energy Invites Opportunity

Following a career in advertising and DJing, Jason Markk and his namesake cleaning solution changed the sneaker industry by becoming the go-to product for sneakerheads everywhere. After reading Rich Dad Poor Dad, the California native was inspired to view his life through a lens of opportunity and has since applied this perspective throughout his business. One day after cleaning his sneakers with dishwashing soap, Jason realized the industry lack this niche product. This aha moment sparked him to begin his research, putting together decks, gathering market research and fundraising money. With about $20K USD, he contracted a chemist to create an original solution, and in 2007 he launched Jason Markk. He handled sales, marketing, production and distribution; he even sent out care packages to streetwear influencers to help build the brand. Soon after his launch, Jason was introduced to Rick Salazar, who helped bring in a larger network of buyers by attending various parties and tradeshows, which led to run-ins with figures like Jupiter Desphy and Stash, both of whom collaborated with the brand. While the 2008 recession took a hit on Jason’s finances, he stayed afloat through part-time gigs. The business eventually stabilized and he then continued networking, setting up international distributors, and hiring a larger team. Reflecting on his career, Jason admits that while there were many growing pains, especially with the onset of competing brands, he remains grateful. He nev