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Swiss Watch Gouging | OMEGA Suffering | Christopher Ward is Mainstream now | Watch News Feb
DescriptionCheck out this newest IFL drop (and so many more watches): https://bit.ly/watchgringa February Watch News Roundup | Morgan Stanley Report, OMEGA Decline, Christopher Ward Growth, Breitling x Aston Martin F1, COSC Update & More February 2025 was anything but quiet in the watch world. From the latest Morgan Stanley SwMore
Check out this newest IFL drop (and so many more watches):
https://bit.ly/watchgringa
February Watch News Roundup | Morgan Stanley Report, OMEGA Decline, Christopher Ward Growth, Breitling x Aston Martin F1, COSC Update & More
February 2025 was anything but quiet in the watch world. From the latest Morgan Stanley Swiss Watch Industry Report to major Formula 1 partnerships, new certifications, and headline-grabbing releases — this month revealed some serious shifts in the luxury watch market.
In this video, we break down the biggest watch industry news, market data, and new releases you need to know.
📊 Morgan Stanley Swiss Watch Report 2025 – Key Takeaways
The latest report confirms what many suspected: the Swiss watch industry is changing fast.
🔻 OMEGA & Swatch Group Struggling
OMEGA has dropped from 3rd to 5th in estimated turnover rankings and continues its downward trend since 2020.
Swatch Group is facing broader pressure as mid-tier brands struggle amid price increases, shifting consumer demand, and growing concentration of wealth.
📈 Christopher Ward Enters the Top 50
Christopher Ward is no longer a microbrand. With an estimated 51M CHF turnover, it enters the Top 50 Swiss watch brands — sitting just behind Girard-Perregaux, Oris, Glashütte Original and MB&F. A major milestone.
💰 Ultra-Luxury Dominance
The top four private brands: Rolex, Patek Philippe, Audemars Piguet, Richard Mille. Rolex alone generated an estimated 11B CHF in turnover — far ahead of compet
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