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Which luxury brands CUT PRICES in 2026?! What's next for 2027...
DescrizioneAh the conversation around luxury pricing continues - each year I review where we're at with the prices of luxury brands, why they are what they are, who's cutting prices, who's not and what we can expect going forward. This year Gucci quietly cut prices across categories, whilst a brand like Chanel continues to focus Altro
Ah the conversation around luxury pricing continues - each year I review where we're at with the prices of luxury brands, why they are what they are, who's cutting prices, who's not and what we can expect going forward. This year Gucci quietly cut prices across categories, whilst a brand like Chanel continues to focus on the top 2% of luxury clients and luxury fashion lost 50 million customers over the last few years. I break down the reasons that people have walked away from luxury and predict what might happen in 2027...ENJOY!
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