Cult Beauty - Milk Makeup Lip Color

Giving your go-to lippie a payoff upgrade, Milk Makeup’s Lip Color does nothing by halves. With a staggering 30% pigment load, it delivers an intense layer of colour in one easy swipe, helped along by bamboo-derived blurring powder to grant a smooth soft-focus effect. Doing just as good on the inside as it does on the outside, the formula contains plenty of skin-friendly antioxidant-rich moisturisers, including shea butter, grapeseed oil and coconut oil, to hydrate your pout while calming inflammation and protecting against free radicals. The vegan, long-wearing formula is available in ten demi-matte shades: peachy nude ‘Skillz’, neutral nude ‘C.R.E.A.M.’, smoky purple ‘Hype’, cool mauve ‘Low Key’, rosy nude ‘Deuces’, reddish brown ‘Wavy’, dusty rose ‘Wifey’, deep berry ‘New Whip’, orangey red ‘Name Drop’ and Hollywood-esque ‘O.G. Red’.