Audemars Piguet CEO: "We're Now Selling Direct To Consumer!"

Audemars Piguet is changing the way luxury watches are sold, and the traditional authorized dealer model is facing a serious challenge. For collectors who have spent years trying to buy a Royal Oak at retail, the move toward direct sales raises some important questions. In this video, I take a closer look at Audemars Piguet's direct to consumer strategy, what it means for authorized dealers, and how it could change the buying experience for watch enthusiasts. Will purchasing a Royal Oak become easier, or will exclusive boutiques and limited availability make these watches even harder to obtain? The future of luxury watch retail could look very different, and Audemars Piguet is a brand worth watching.