Asim Jofa Fashion FIle 35 Sec teaser

Pakistan’s leading luxury designer brand – brings its viewers and consumers, its own unique story to life described through film. The fashion film is symbolic of the brand’s founder, Asim Jofa’s fashion philosophy: creating a vibrant style for the modern woman. Jofa’s palette of psychedelic colors are set in motion by director extraordinaire Asad-ul-Haq against the parched desert landscape of Interior Sindh. The colors form a life and shape of their own as they sway to the melancholic and soulful rhythm of the background score – a beautiful rendition by Soch – of "vey mein chori chori" originally sung by Reshma. The film captures the explosion of beautiful hues as they casually flirt with the Brand’s lawn girl, Cybil Chaudhry, ultimately becoming a commitment in an Asim Jofa designer silk fabric. The brand message is effective: be bold, appear powerful and stand out as you embrace the colors of Jofa! ‪#‎AsimJofa‬ ‪#‎Fashionfilm‬ ‪#‎RainbowPalatte‬ ‪#‎BeBoldBeBeautiful‬ Director: Asad U Haq Model: Cybil J. Chowdhry DOP: Zain Haleem Makeup: Nabila N-Pro Stylist: Tabesh Khoja Photographer: Rizwan Ul Haq