Inside the World's Most Exclusive Watch Customizer

The Artisans de Genève are a group of dedicated and talented specialists in their field, who create one-of-a-kind timepieces that bring watch dreams to life. It all starts with a client’s idea; it continues with a joint creative process; and after handing over your personal, precious watch, the transformation begins. To fully comprehend how AdG works, Fratello introduces passionate artisans, including gouache artist Lucie, gemologist Seraina, and watchmakers Michel and Geoffroy. But first, meet Deputy CEO Philippe Wassmer, who will explain the philosophy and modus operandi of the Artisans de Genève. — Artisans de Genève is an independent watchmaking workshop offering handcrafted timepiece customization and restoration services. AdG is neither associated nor affiliated with the makers/brands of those timepieces. Artisans de Genève carries out work at the sole request of its customers, on their timepieces, for their private use only.