e.l.f. stole from content creators??

A lot of smaller beauty creators are calling out e.l.f. Cosmetics for allegedly taking inspiration from their content and ideas without giving proper credit! We were looking at viral TikToks and beauty campaign similarities! Let me know what YOU think in the comments — do you think e.l.f. Cosmetics crossed a line, or is the internet overreacting? Watch @jenluv video here! - https://youtu.be/-nmrzBeuzz0?si=89pYwU6jn7WM4mGu *LET’S STAY CONNECTED!* Subscribe to my new Beauty Blog "Brushed Up" - https://robertwelsh.substack.com/?r=4nf54q&utm_medium=ios&utm_source=profile Instagram - @RobertWLSH Twitter - @RWLSHmakeup TikTok - RobertWelshMUA *DISCOUNTS* YESSTYLE | 12% OFF ORDERS OVER $59 CODE | ROBERT10 https://shrsl.com/4it5e SIGMA BEAUTY | 10% OFF CODE | Robert10 Https://sigmabeauty.com/ROBERT10 COLOURPOP | 10% OFF CODE | ROBERT https://colourpop.sjv.io/P26Z6 Olive young KBeauty CODE | ROBERTW1 https://global.oliveyoung.com/if/rd?su=DZLODI8A Flower Knows | 5% OFF CODE | RobertMUA https://flowerknows.co/?ref=RobertMUA