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EP 2 - MARCUS SCHENKENBERG - SUPER NATURAL
DescriptionEPISODE 2 - MARCUS SCHENKENBERG - THE ORIGINAL MALE SUPERMODEL WINNER STOCKHOLM FILM FESTIVAL 2022 OFFICIAL SELECTION STOCKHOLM CITY FILM FESTIVAL JUNE 2022 1.16.57 Till the end of the ‘80s, brands held the centre stage of public attention and models chased the contracts. But 1990 saw a turning of the tide, where a luMore
EPISODE 2 - MARCUS SCHENKENBERG - THE ORIGINAL MALE SUPERMODEL
WINNER STOCKHOLM FILM FESTIVAL 2022
OFFICIAL SELECTION STOCKHOLM CITY FILM FESTIVAL JUNE 2022
1.16.57
Till the end of the ‘80s, brands held the centre stage of public attention and models chased the contracts. But 1990 saw a turning of the tide, where a lucky few became household celebrities, and lucrative opportunities began to chase them.
Suddenly models went from being the object - selling products on the pages of magazines - to the subject - dominating articles, newspaper pages and TV screens in their own right. They became pop celebrities that wielded enormous power with every new association.
Into this environment rollerbladed a 19-year old Swedish babysitter; part Dutch, part Indonesian, a total ingenue with no idea he was about to turn the fashion industry upside down.
Marcus Schenkenberg’s name is now legend. Anyone who was alive in the ‘90s will never forget that 116 page Calvin Klein Jeans insert in Vanity Fair K. The images that dominated the billboards, the magazine pages and the fantasy lives of anyone remotely attracted to the male form. His body was a revelation of Michelangelic proportions, and fashion photography was to be the canvas.
In successive campaigns he would artistically bare all for the likes of Versace, Givenchy, Valentino and Armani, and be immortalised by top photographers such as Bruce Weber, Richard Avedon, Stephen Klein, Stephanie Pfriender Stylander and Herb Ritts.
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