Lakmé Fashion Week Podcast - Episode 2 | The Storytellers - The Convergence of Print & Digital

Influencer Marketing Benchmark Report 2020 says, ‘Influencer marketing is still a highly popular and effective form of marketing. Although the media may at times run reports from naysayers criticizing the industry, those who actively participate can clearly see the effectiveness of it.’ Has this market shift made the mainstream print magazines insignificant or have the magazines taken to social media and influencers to remain relevant to its audiences? Catch Episode 2 of the Lakmé Fashion Week Podcast where our host Nonita Kalra talks to content creators, both influencers and fashion magazines to discover what's really happening with content and social media advertising! Our guests on this episode are: Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. Mehernaaz Dhondy, Editor-in-chief, Grazia India. Mitali Sagar, Co-Founder & Managing Partner, House of MISU. Don’t miss this one, as they open up an important discussion on the ever-shifting landscape of content media, on how the current circumstances alter or provide new & exciting opportunities for making authentic, unique content and about the imminent convergence between print media and digital. Tune in to our podcast on Spotify, JioSaavn, Google podcasts and other platforms. #5DaysOfFashion #LFW #LFWPodcast