Boohoo vs. Patagonia: ultimate greenwashing vs. sustainable fashion ǀ Justine Leconte

Boohoo and Patagonia made major announcements last week: Boohoo hired Kourtney Kardashian as their new "sustainability ambassador" while Patagonia is transferring its business to an NGO. Boohoo is a major fast fashion brand (aka unethical and not sustainable) while Patagonia has been focusing on doing better for years. The contrast between the two is quite representative of the extremes currently happening in the fashion industry. Let's look into it. 👉 WHAT I AM WEARING: Jewelry: https://bit.ly/2TngX9G *Knitted sweater (on sale): https://bit.ly/3f6ttsm *Lipstick (matte): https://bit.ly/3UuhJA7 👀 SEEN OR MENTIONED IN THIS VIDEO: Greenwashing (with concrete examples): https://youtu.be/mYkFHMgToeA How the fast fashion brand SheIn works: https://youtu.be/st5Ij9fz754 📽 MORE VIDEOS: My video series on building a capsule wardrobe: https://bit.ly/2WuSB2L New to the channel? Start with this playlist: https://bit.ly/3rBa5pC ✅ My FREE capsule wardrobe checklist: https://www.justineleconte.com/capsule-wardrobe-checklist 💍 Shop my jewelry collection: https://bit.ly/2TngX9G (Ethically & sustainably made, with recycled Sterling silver & 24K gold) 👗 Shop my clothing collection: http://bit.ly/2YqAxEz (Yarns & fabrics sourced from the best European mills, production 100% in Europe) 💌 Register for my monthly newsletter (FREE): https://www.justineleconte.com/newsletter 🥰 WHERE TO FIND ME: Instagram: https://www.instagram.com/JustineLeconte Facebook: https://www.facebook.com/just