Herno Globe F/W 21

The narration of Herno Globe collection is surrounded by the urban chic and green atmosphere of the small cities on the benches of Lake Maggiore, not only with the aim of underlining the beauty of the lake territory where for Herno everything began and everything returns, but also for truly “supporting” it during this time, in which the theme of the small centres, their re-valuation and re-promotion is extremely actual and necessary. Urban doesn’t only mean big cities, so between Stresa and Laveno the “fairy tales” of daily lakeside come to life, among a water and green horizon and the gorgeous imaginary of a place that is thought of as only for tourism. And the scenes, deliberately surreal, are only the inspiration for a delicate tale focused on the concrete sustainable features of Herno Globe’s outerwear: sunrise images of “fishing the nets”, walks on old carpets, old blankets to be refreshed from the window of a Grand Hotel, walking on the grass of a villa with author’s portraits of sheep in order to avoid transporting them on a set… Not any presumption of erudite creativity is present, neither well-known faces of models or influencers but only the perseverance, for identity, for love and for ethic, to underline the capability of studying, experimenting and the determination all made in Lake Maggiore in order to present a truly green collection, as always, and now amazingly “beautiful”, in the style, in the shapes and in the details that are not only of design but also