GUESS Kids Spring / Summer 2012 Campaign

The GUESS Kids Spring / Summer 2012 advertising campaign depicts a new generation of girls and boys rocking out in what is sure to be the season's hottest denim. The images play upon the high energy of the children to reflect the true spirit of American Rock N' Roll. Guided by the creative direction of Paul Marciano, Co-Founder, Chief Executive Officer, and Creative Director of GUESS? Inc., and styled by Fashion Editor, Tracy Jacobs, who has frequently lent her talents to Vogue Bambini, the campaign was shot in studio using the perfect combination of bright colors and interesting textures to create relaxed backgrounds that highlight the children's vivacious personalities. Photographer Elliston Lutz, who also shot the GUESS Kids Fall / Holiday 2011 Campaign, used an eclectic array of props to draw upon the many aspects of the "American Dream" that were also a source of inspiration for the collection. The girl's collection incorporates fun silhouettes and charming details to make GUESS denim dazzle from "sea to shining sea". The first delivery features nautical inspired tops and dresses accented with lace and polka dots that pair perfectly with the bright denim in the collection to create looks for any Spring outing. Setting sail towards the warmth of the California sun, the second delivery utilizes ruffles and daisy printed trims to put a modern twist on traditional denim tops and jumpsuits. We also see eyelet and dainty floral printed dresses along with lace embroidery on de