Grailed Paris Fashion Week 2020

While taking on the Spring/Summer 2020 shows in Paris, Grailed curated an inclusive fashion week experience during the most exclusive men’s fashion event of the year. Upending the limits of RSVP norms, an airdropped announcement kicked things off, turning up thousands of Grailed members and community newcomers from over a dozen countries—no appointments necessary. Infiltrating Grailed’s pop-up space with the best of Paris streetstyle, attendees shared sartorial cues and praised menswear’s most renowned creatives alongside a dynamic mix of influencers such as Bloody Dior, Nick Wooster, Bloody Osiris and Rin Tin Tin. Over its four-day residency, from style enthusiasts to industry leaders of every set, crowds captured the offbeat sophistication of Grailed’s online marketplace within the real-life realm. “When people are interacting with the site in a digital way, that’s one thing, but to interact with each other in a physical way, that’s what we really wanted,” notes Grailed CEO Arun Gupta, reflecting on PFW with glossy.co. “One of the biggest wins that came out of the event was people who met on the first day of the pop-up and came back together as a group later in the week.” Guests took home customized lab coats and shopped an expertly-curated archive of over 250 rare and revered designer items, featuring: Raf Simons, Rick Owens, Off-White, Alyx, Number (N)ine, Saint Laurent, Dior, Maison Margiela, Comme des Garçons, Junya Watanabe and more. Sign up for our newsletter to st