Fay - FW19 Press Presentation

IN THE CLOUD - Fay Autumn-Winter Collection 2019/20 setting is highly immersive. An ethereal, dreamlike and timeless space that, however, refers to a concept that is more than ever current and contemporary: the (virtual) Cloud, where we store data, appointments, memories and future projects. This scenario between reality and imagination represents the starting point for the creative director Arthur Arbesser who will make you dream with a collection conceived as an everyday look but stunning at the same time.