Brioni Spring/Summer 2026 Campaign

Brioni’s Spring/Summer 2026 campaign presents a cinematic tribute to Roman light, using warm, desaturated tones and architectural backdrops to evoke the city’s timeless spirit. Featuring Sam Webb, the campaign highlights the collection’s relaxed, lightweight approach to contemporary tailoring, with key pieces such as soft suede jackets, deconstructed styles like the Soffio jacket, and refined outerwear. Through a sophisticated play of light and shadow, the visuals emphasize texture, proportion, and craftsmanship, expressing a modern vision of elegance rooted in the atmosphere of Rome.