The Untold Story Of The Tuna, Turtle & Willard: How Seiko Created The Best Diver Watches From $500+

Today I share not a review but a mini documentary telling the untold story of how Seiko went from outsider underdog to undisputed ruler of the dive watch world—and why in 2026 they still rule as kings of the $500 to under $1000 price point. In this video I analyze a fascinating and highly overlooked horological cold war between the Swiss and the Japanese, and what started it, along with my thoughts on why the Seiko Willard and Turtle are the two greatest dive watches they ever made. Join me as we explore how the Tuna changed the game and who was behind it all. To tell this tale, and to further understand it contextually, I include the SRPF77, known as the "King Turtle" or Dark Manta Ray (Save the Ocean limited edition). Also featured is the SPB317 aka the “Slim Willard” for the smaller wristed watch enthusiast, and my own modded SPB237 Grey Birch Capt. Willard, along with an assortment of regular favorites like the Rolex Submariner, Sea-Dweller, Omega Speedmaster, Seiko Arnie, Squale 1521 and 2001, Cartier Tank, and so many other icons, to fully understand this amazing story. So grab some popcorn, your favorite beverage, a good watch for company, and prepare to enjoy! And don't forget to vote at the end of the video on which Seiko you would like to see in a part 2. Please share your choice in the comments! Get your Urban Gentry coffee mug, #wristwatchcheck tee, and more official merch: https://the-urban-gentry-shop.creator-spring.com Check out The Urban Gentry Amazon store