LA SPORTIVA x PICTURE | PROTECTING THE PLACES WE LOVE

LA SPORTIVA x PICTURE La Sportiva, renowned for its legacy of iconic alpinist achievements, joins forces with Picture to launch a co-branded footwear and apparel capsule that transcends generations and supports a common cause. Both La Sportiva and Picture understand the urgency of conserving our natural environment, and this collaboration is a testament to their shared dedication. This capsule demonstrates how brand partnerships can profoundly impact environmental preservation. Believing in a sustainable outdoor economy, La Sportiva and Picture will donate all proceeds to Protect Our Winters Europe, an NGO dedicated to preserving our mountains and mobilizing the outdoor community as climate advocates. #ProtectingThePlacesWeLove by giving all benefits to Protect Our Winters Europe 🎥 @VictorPerezPl