Cher in Moncler

Since its origins, Moncler has been at the forefront of the ascent, equipping the world’s most intrepid pioneers – those first to explore, so others can follow. That spirit lives on in the new Moncler Re/Icons collection, which takes iconic styles from the brand’s archives and reimagines them for a new generation, brought to life by three cultural pioneers who have forged their own extraordinary paths: Cher, JENNIE and Grace Jones. Each has spent a career making moves, moving mountains and reaching for higher peaks, refusing to follow the path already laid out before them. Pioneers in their own singular ways, they have blazed trails for others to follow and built enduring legacies that continue to shape what comes next. Inspired by archival photographs of alpine pioneer and early Moncler collaborator Lionel Terray, the campaign brings our pioneers into sharp focus, captured in bold portraits wearing reimagined versions of iconic Moncler outerwear and accessories. CHER. PIONEERING GENRES AND GENERATIONS. “My biggest mountain climbed? I'm still doing it. It's not easy to get on top, but it's a b*tch to stay on top. So, staying is my biggest triumph.” Cher defied all odds to not only reach the pinnacle, but to stay there. Refusing to be defined by others, she has spent decades harnessing reinvention and embracing evolution, leaping across the boundaries of music, film and fashion to continuously shape global style and command pop culture’s attention. Bridging past and futu