How Adam Small is Changing What It Means to be an "Instagram Brand" | PoK Season 11, Episode 11

What does it mean to be an "instagram brand" in this day and age? As brands like Adam Small's byadamsmall announce themselves to the fashion world and prove their longevity and standing through popups, runways, and cult followings, the stigma around what it means to be called an 'instagram brand' has begun to shift. Brands once thought to be insignificant or relegated to being 'internet brands' are competing with the largest names in the industry, like Balenciaga, Rick Owens, and Raf Simons for attention, fans, and recognition. Listen in as Sol and Michael are joined by Adam Small to discuss what it's like to grow a brand off of the internet, growing up in Winnipeg, why they're all so tired, putting out a full collection, going band for band with furries, haters, and so much more! Lots of love! Sol --- Sol Thompson and Michael Smith explore the world and subcultures of fashion, interviewing creators, personalities, and industry insiders to highlight the new vanguard of the fashion world. Subscribe for weekly uploads of the podcast, and don’t forget to follow us on our social channels for additional content, and join our discord to access what we’ve dubbed “the happiest place in fashion”. Message us with Business Inquiries at pairofkingspod@gmail.com FOR ADDITIONAL EPISODES, EARLY ACCESS, AND GIVEAWAYS, SUBSCRIBE TO OUR HEROHERO: https://herohero.co/pok Links: Instagram: https://instagram.com/pairofkingspod TikTok: https://tiktok.com/@pairofkingspod Twitter/X: https://t