Jimmy Choo - Project PEP Trailer

The Jimmy Choo Cruise 2010 advertising campaign, shot by photographer Terry Richardson with model Angela Lindvall, features the limited edition signature heels and tote bag from the Jimmy Choo charity initiative, Project PEP for the Elton John AIDS Foundation. Jimmy Choo has collaborated with Fashionair, an on-line multi media fashion platform, in a special preview film of the 'behind-the-scenes' filming of the advertising campaign shoot. Featuring footage from the campaign shoot, the piece has been narrated by Tamara Mellon, Founder and President of Jimmy Choo and provides an insider snapshot into this exclusive project, as well as still product shots of the Jimmy Choo Project PEP collection and footage from the Elton John Aids Foundation featuring Sir Elton John and David Furnishs 2008 visit to the Simelela Centre in South Africa. The full film will be shown on Fashionair from October 29th http://www.fashionair.com