Why Swatches DO Matter & How to Get HELPFUL Information From Them

I hear people say all the time, "Arm swatches don't tell you anything!" I'm calling BS today. When done correctly, they absolutely DO show the quality of the shadow. I'll show you finger, brush AND eye swatches to show you how a legitimate arm swatch can and WILL give you information about product performance! *Time Stamps* Why I’m making this video: 0:52 The best way to see product performance: 1:54 Useless swatches: 3:05 Finger swatching a good shadow palette: 3:33 Brush swatching a good shadow palette: 6:03 Finger swatching a difficult palette: 8:59 Brush swatching a difficult palette: 10:37 Differences in shade between the pan and the swatch: 15:12 Finger swatching a poor quality palette: 16:09 Brush swatching a poor quality palette: 17:36 Final thoughts: 19:29 *Video Links* James's Launch Video - https://www.youtube.com/watch?v=0c4wxwLbtxo An interesting video breaking down the situation with James made by Rich Lux - https://www.youtube.com/watch?v=JoqhBUcoM0w&t=904s ThatGirlShaeXO with her eye swatch goodness - https://www.youtube.com/user/ThatGirlShaeXo xSparkage’s video about misleading swatches - https://www.youtube.com/watch?v=ne4dt331rrw&t=1s ---------------------------------------------------------------- Thanks for subscribing to my channel (https://www.youtube.com/subscription_center?add_user=jenluvsreviews) ! I specialize in thorough makeup reviews that give you WAY more than the typical YouTube review including ingredient analysis, close up finger/brush swat