STELLA MCCARTNEY Spring 2021 Paris - Fashion Channel

STELLA MCCARTNEY Spring 2021 Paris - Fashion Channel Visit and Subscribe to Fashion Channel to find out more! - http://bit.ly/1OdEd04 Visit our Shop: https://www.fashionchannel.shop The designer's collection was inspired by nature, movement and her new "A to Z" manifesto. For her SS21 womenswear collection, fashion designer Stella McCartney used, as she is calling "our global summer of pause" to be reminded of why she’s a fashion designer so that she can give back her art to the world. Collaborating with twenty-six artists, people she has known throughout her design journey, McCartney asked if they’d pick one letter in the English alphabet and visualize the letter with free rein. Putting her thoughts on what matters most, McCartney wanted to re-enter the post lockdown world being mindful and conscious, "but how does one do that", she pondered for months. She put what really matters the most into words and came up with a manifesto- The McCartney A to Z Manifesto. This manifesto she shares in a statement, is, “a map of our DNA and a blueprint of our future intentions; everything we know, believe and love about fashion,” she notes. “I wanted to define who we are and who we hope to be. It is a guide to keep us accountable and a challenge to be the best sustainable fashion house anywhere.” The Stella McCartney SS21 collection was the last show of Paris Fashion Week, in the form of digital, rounding out ten days of shows. The collection film was shot by Mert a