The King

Elvis Presley personified several classic looks that inspired men’s fashion across borders and generations: rockabilly in blue suede shoes; heartthrob in denim; Vegas showman in sequined, eagle-embroidered jumpsuits complete with cape. Regardless of how he attired himself, Elvis was always the King, a singular trendsetter with a unique and authentic style of his own and accessories, including eyewear, to match. We’ve partnered with Mark McNairy and the Elvis estate to create The King, limited edition frames inspired by one of the most significant cultural icons of the twentieth century. Long live the King. Film by Ron Moon