How Vlada Roslyakova Was Discovered | Scout Christoph Atzwanger

Before the runway debut comes a discovery story. Eskimo Model Management founder Christoph Atzwanger shares how he began scouting—and how he first encountered Vlada Roslyakova. From trips to Siberia in the 1990s to introducing new faces to Paris agencies, Christoph discusses the practical work behind finding and developing talent. The conversation explores mother agencies, working with families and changing beauty standards. It also looks ahead to social media scouting, AI-generated models and the questions facing the industry’s future. CHAPTERS 00:00 Introducing Eskimo Model Management founder Christoph Atzwanger 04:21 The business-school project that became a model agency 08:45 Traveling to Siberia to scout models in the 1990s 13:37 Scouting in schools before the internet 23:08 Iceland & the search for unconventional faces 26:26 What a mother agency does for a model 31:18 Introducing Siberian models to Paris agencies 38:08 Discovering Vlada Roslyakova & assessing her first photographs 44:53 Vlada’s first Tokyo trip & her Prada breakthrough 48:23 Earning parents’ trust 53:12 Global markets & changing beauty standards 01:03:41 TikTok scouting & social media expectations 01:07:31 A discussion about models’ share of industry earnings 01:12:39 AI-generated models, deepfakes & industry concerns 01:16:33 What comes next for Eskimo Models 01:20:19 Rapid-fire questions: Old-school tools & favorite puzzles JOIN THE CONVERSATION What would you ask a model scout before signing wit