Deforestation: a story of sustainable viscose | Stella McCartney

With Viscose being a key material for us at Stella McCartney, and originating from trees, in this film we tackle the issue of deforestation. Watch as Carmen Kass takes on habitat loss, sustainable sourcing, carbon storage, alternative fabric options and makes a case for forest conservation. Discover more from our Sustainability archives and don't forget to subscribe! http://stell.am/2kvBxqo -- Instagram: http://stell.am/1YBUnVu Facebook: http://stell.am/2dlRsAT Twitter: http://stell.am/QUg2E5