Americans in Paris S/S 2012 - Videofashion

Created as a global showcase for emerging American designers, the "Americans in Paris" initiative featured ten past CFDA/Vogue Fashion Fund designers at a showroom during Paris Fashion Week, Spring/Summer 2012. As Paris Fashion Week attracts a wide array of international retailers, the showroom was created to help provide invaluable global exposure for the designers as well as the sales, marketing, and media support necessary to expand their respective businesses.