Who Will Win Fashion Tech?

What does the future of fashion tech actually look like and which companies will survive it? What is fashion tech? How to work in fashion tech? What companies get investment? This week, Victoria sits down with Juan Pellerano, Chief Marketing Officer at Swap Commerce, a fast-growing fashion tech company that raised a $100 million Series C in 2026. Juan breaks down what agentic commerce actually means, how AI could change the way we shop online, and why the next generation of e-commerce may look far more personalized than the traditional dot com experience. Juan shares lessons from helping scale Swap: how the company landed its earliest customers, why community has become one of its most effective growth strategies, what makes a fashion tech startup attractive to investors, and why founders need to ask whether they're building a true company or simply a feature. Whether you are a founder, investor, marketer, or simply interested in fashion tech there is something to takeaway from this episode. Follow Fashion & Founders: IG: https://www.instagram.com/fashionandfounders/ Substack: https://fashionandfounders.substack.com/ Website: https://www.fashionandfounders.com/ TikTok: https://www.tiktok.com/@fashionandfounders ShopMy: https://shopmy.us/shop/fashionandfounders Roller Rabbit Discount Code: VICTORIA20 for 20% off Here: https://go.shopmy.us/p-101115877 Job Board: opportunities in fashion, tech, and more. https://fashionandfounders.substack.com/t/job-board Follow Swap: