Til Death Do Us Ride | Gui Rosa | GucciFest Emerging Designer Fashion Film

Narrative and character are upended in this surreal whirl through the parking garages, gas stations and industrial locations of east London, as models appear and reappear dressed in Gui Rosa looks throughout a fractured storyline of quickfire cinematic scenes. Graduating from Central Saint Martins with a master’s degree in 2020, Gui Rosa has since poured his life experience into his designs, drawing on inspiration from his own liberal upbringing in Portugal, and the brighter and more chaotic corners of pop culture.