The Rules of Fragrance Etiquette

The Rules of Fragrance Etiquette Poppy Delevingne's must-know dos (apply nude) and don’ts (smoosh). In collaboration with Jo Malone London. We asked Poppy Delevingne, who (let’s be real) has never in her life smelled like a stale latte, and also, conveniently, happens to be the new brand ambassador for Jo Malone London, to train us on all things perfume. From her signature (Red Roses), to the scent she wore for her wedding and the unexpected places to spray, press play for your lesson. Videographer: Renée Rodenkirchen Writer: Emily Ramshaw