WEED NEED CHANGE - FULL DOCUMENTARY

Scientific studies suggest that roughly around 23% of the earth's wilderness remains intact and about 10% of that is due to the largely growing and fast-moving fashion industry. A significant amount of this impact is due to widespread farming, production, micro plastics, and waste. Cotton is the guiltiest culprit, being a particularly thirsty crop; one kilogram of cotton used in a pair of denim jeans swallows around 10,000 to 20,000 litres of water. On a global scale, this contributes to around 20% of the earth's wastewater whilst harmful chemicals used for farming also take a toll on soil fertility and biodiversity. But, there is hope for the future and we are paving the way forward. 'Weed Need Change' highlights our efforts in making the change, growing our very own hemp, and the hurdles overcome. At Afends, we are breaking down *****bis-related stigma and cultivating change as we find ways to produce clothing in harmony with our natural planet. Cue hemp; the answer to a more sustainable future within the fashion industry. This once shunned super fibre has a far smaller ecological footprint, taking less water to produce in comparison to cotton; 1kg of hemp needs roughly 500 litres. It doesn't need toxic pesticides to grow and the fibre itself forms long-lasting and durable clothing. At Afends, eco-friendly production is now down the road as we come up with new ways to keep our environmental footprint low and create durable and premium clothing. Because WEED NEED CHANGE.