‘My real passion is in the science.’ Dr. Barbara Sturm

With spas and boutiques across London, New York, Los Angeles, Miami, Dallas and Düsseldorf and countless celebrity and influencer fans, both the Dr. Barbara Sturm the brand and its founder have reached something of a unicorn status. But once you get past all the hype, you are left with a brand rooted in science. 'When we first started there was no, “I could make a business out of this or create an empire,”’ says Sturm. ‘It was just amazing that I could give something unique to my patients.’ And yet, recently expanding to haircare, intimate care, supplements, and, even, skincare for kids, it is an empire she has built. System beauty sat down with Dr. Sturm to discuss the beauty of science and what the skincare industry gets wrong about skin. Director of Photography: Philey Sanneh at PM Artists. 1st AC: Curran Banach. Gaffer: Nat Aguilar. Sound: Joe Pfeil. Music composed by Sanche Ramirez. Post Production: Weekend Post House. Styling: Charlie Ward at See Management. Hair: Jerome Cultrera at L’Atelier NYC. Make-up: Frankie Boyd at Streeters. Special Thanks: Natalie Pfister, Claudia Slifka, Malena Holcomb, Rayna Donatelli