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60 Years of Weaving Traditions with Radhika Singh & Charu Sharma

Oct 19, 2020 · 995 views

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History
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Fabindia

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Description60 years is a long time for anything and anyone. Fabindia’s presence in that time has become wider, recognized, and acknowledged as one of India’s most successful brands. But how did it begin? Where was the idea first seeded? Who were the names behind this brand? Radhika Singh, author of ‘The Fabric of our Lives – ThMore
60 years is a long time for anything and anyone. Fabindia’s presence in that time has become wider, recognized, and acknowledged as one of India’s most successful brands. But how did it begin? Where was the idea first seeded? Who were the names behind this brand? Radhika Singh, author of ‘The Fabric of our Lives – The Story of Fabindia’ sat down with Charu Sharma (Director, Fabindia) to discuss its inception and talk about the old days, what was in vogue back in the day and Fabindia’s first store. Old stories and anecdotes were shared as well making a truly memorable session. A story 60 years in the making…

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