The Inevitable Fall of Good American

Good American is a mystery to me. Conceived by Emma Grede, bolstered by Khloe Kardashian, the brand seemed to make 'mistake' after 'mistake' in their efforts for fast growth. Yet, they created a loyal fanbase for their size inclusivity that can only be attributed to their genuine ability to fill a needed gap in the market. If anything, the company's ability to (at least thus far be able to) survive is a testament to the durability of finding something that people really want. Though now I guess we are going to see if that can sustain without their celebrity endorsement...allegedly The document of Good American vs Destiny Bleu: https://dam.tmz.com/document/f5/o/2018/12/25/f5cb07473ec95958b415643fdddc6837.pdf Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest.