IWC x Preface - The Colors of Top Gun in Hong Kong.

🔗 https: https:https://watches.iwc.com/iqa IWC Schaffhausen joins forces with global tech-educator Preface bringing two pop-up spaces to Causeway Bay and Central. Transformed into IWC’s “The Colors of Top Gun,” these innovative spaces feature AR technology and an exclusive sneak-peek into IWC’s virtual 3D environment in the metaverse. In addition, visitors can obtain a collectible Hong Kong token offering utilities and special access to the brand’s activities. In both pop-up locations, IWC has created monochromatic worlds representing the “Colors of TOP GUN,” enabling visitors to immerse into these worlds actively. The stars at Causeway Bay are Woodland and Mojave Desert, while Lake Tahoe and Ceratanium® take center stage at Central. Thanks to innovative AR technology, they can try on the new TOP GUN chronographs virtually. In the metaverse zone, guests wear VR headsets taking a sneak peek into the virtual 3D environment created by world-renowned architect Hani Rashid. Discover our collection here: App: https://apps.apple.com/us/app/iwc-schaffhausen-app/id1558418880 Journal: https://www.iwc.com/en/articles/journal Facebook: https://www.facebook.com/iwcwatches Instagram: https://www.instagram.com/iwcwatches LinkedIn: https://www.linkedin.com/company/iwc-schaffhausen TikTok: https://www.tiktok.com/@iwcwatches Pinterest: https://www.pinterest.de/iwcwatches/ Twitter: https://www.twitter.com/iwc #iwcwatches #proudlymadeinschaffhausen