WE PLAY. WE SHINE. – PUMA LAUNCH THEIR WOMEN’S FIT 2.0 AS PART OF THE BRILLIANCE PACK

PUMA has today launched the Brilliance pack, headlined by the FUTURE 8 ULTIMATE FG Women’s Fit 2.0, designed for women from the ground up. The new pack will take centre stage this summer, worn by the likes of Fridolina Rolfö, Alex Greenwood, Laia Aleixandri, Ingrid Engen, Jess Park and Sandy Baltimore. This FUTURE is female. A boot that’s built different, for women who make a difference. With Women’s Fit 2.0, the FUTURE truly is female. A snugger forefoot, lower instep, and added arch support mean the boot adapts to your foot – not the other way around – so you can focus on one thing: unleashing your creativity. The Women’s Fit 2.0 is built to fit the anatomy of the female foot from the ground up. The result? A boot that adapts to her, not the other way around.