Is Air Max Day a Real Holiday?

We’re thrilled to introduce the next episode of our brand new sneaker show, From the Ground Up. Last week, we dished out major keys to starting your own sneaker brand, but now we’re back and celebrating Nike’s annual Air Max Day. For our latest in-depth discussion, host Pete Forester shares his initial reaction to the celebratory day, discusses the importance of the holiday, and why it was created. FOLLOW US Facebook: https://facebook.com/highsnobiety Twitter: https://twitter.com/highsnobiety Instagram: https://instagram.com/highsnobiety/ View more Highsnobiety videos here: http://hsnob.co/qh67