Pro Logo Designer Rebrands The Kansas City Chiefs

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the Kansas City Chiefs’ branding ahead of Super Bowl LIX, from their founding logo as the Dallas Texans to the most recent Chiefs’ hallmark. What are the key ingredients to a team logo in the NFL? Did the Kansas City Chiefs get it right? What could the team’s future branding look like? GQ settles the score, as the Kansas City Chiefs get rebranded. #KansasCityChiefs #Chiefs #SuperBowl #SuperBowlLIX #SBLIX #NFL #GQ GQ Sports recommends: https://www.youtube.com/watch?v=U1eFch20Cc8 https://www.youtube.com/watch?v=nT-DpxVmqC0 https://www.youtube.com/watch?v=1o_BMCXA9HY Watch more from GQ Sports: https://www.youtube.com/watch?v=UzpkxMHSu5w https://www.youtube.com/watch?v=WaxmPWwqZls https://www.youtube.com/watch?v=EjHW-WJR9bA With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers.