Schön! presents | ride or die

A story inspired by two movies about racial and sexual discrimination in today’s society. ‘Ride or Die’ is a story that tries to make people think about how important respect and love for their neighbour is. This project is marked by a dualism between two concepts: passion and fears. Colours and fire will add a strong impact and a gloomy mood to the project, brightened up with soft shades and bright details. The evocative location, with motorbikes, vintage cars and a big space outdoor, is suited to create a 90s aesthetic. Photography is by AZAZEL. Video is directed by Dino Gulino. Models Masser Seck, Yann Summers and Sami wear looks from Versace, GMBH, Marcelo Burlon and others styled by Francesca Cavalcanti. Make up is by Francesca Vinciguerra. https://schonmagazine.com/ride-or-die/