Fast Fashion ≠ Style: Justine Leconte on Sustainable Style

In this episode of Style POV, I sit down with fashion designer and YouTube creator Justine Leconte to explore what it really means to build a sustainable wardrobe—beyond linen dresses and neutral palettes. Born in Paris and now running her own ethical fashion label, Justine has amassed over a million subscribers on YouTube thanks to her smart, accessible take on slow fashion, thoughtful design, and what’s actually happening behind the scenes in the industry. We talk about her shift from fast fashion burnout to building a business grounded in integrity, the difference between “ethical” and “sustainable,” and how to spot the marketing traps brands often hide behind. Justine also shares practical, clear-eyed advice on how to start your own ethical style journey—without needing to toss your entire closet. If you're curious about fashion with more purpose and less pressure, this is a conversation you won’t want to miss. Show Notes: https://gabriellearruda.com/fast-fashion-isnt-style-redefining-ethical-dressing-with-justine-leconte/ Where to Find Justine: YouTube: @justineleconte Justine Leconte Brand TikTok: @justine_leconte Instagram: @justineleconte Timestamps 01:45 – About Justine 03:47 – Defining what “Sustainable” really means 04:33 – What it means to be “Ethical” 08:27 – A reality check 12:59 – Discovering your authentic style or following trends? 16:50 – Two-week seasons with Fast Fashion garments 20:22 – Question sustainability claims 23:28 – Sustainability as a