NIKE Plans BIG Changes for JORDAN BRAND and more

Nike has big plans for Jordan Brand over the next 5 years, including separating them from Nike Basketball and making them a global brand. See all this and more of Nike's plans on the latest episode of Today in Sneaks. Find me SNAPCHAT ► Kustoo ►SUBSCRIBE: http://www.youtube.com/user/kustoo?sub_confirmation=1 TWITTER ► http://bit.ly/11Nw0oo INSTA ► http://bit.ly/19jV3FT Nike Investor Day Meeting As people that like and buy a lot of sneakers, one thing I think we should pay attention to more is the business side of things. I personally feel that in addition to the product, we should also buy stock in the companies we believe in. With that said, today Nike held their investor day and here are the top 5 things we learned: First, the company plans to be a 50 BIllion dollar brand by the year 2020. That is just 5 years away and the company would have to continue 10-11% growth until that time. According to Matthew Kish, the company has been averaging that growth rate since 1989. Now how they do that is a mixture of things from possibly opening more accounts, keeping pricing competitive, and ultimately, making more products that you will want to buy. According to Piper Jaffery 27% of teens consider Nike the top Clothing Brand and 50% consider Nike the top Footwear Brand. Second, Nike has third-largest design patent portfolio which is a big part of company's innovation streak. The portfolio seems to be specific to design and not utility and includes over 500 patents that apply