A Contemporary Vision: Gucci Eyewear Fall Winter 2024 Campaign

Distinct identities unfold in the new Gucci Eyewear campaign for Fall Winter 2024 by Sabato De Sarno starring Abbey Lee, He Cong, George Barnett, and Liya Kebede. Reflecting the Creative Director’s continued exploration of authentic expression, the protagonists embody the collection’s contemporary yet refined spirit. Creative Director: Sabato De Sarno Artistic Director: Riccardo Zanola Director: Samuel Rixon Photographer: Mario Sorrenti Stylist: Suzanne Koller Casting: Piergiorgio Del Moro and Samuel Ellis Scheinman #GucciEyewear